Tuesday, November 2, 2010

Rack Room Shoes :30 Ad (2)

This is another commercial for Rack Room Shoes, and the assignment was the same: create a 30 second commercial using hours of footage by the same guy who directed the other one. This one is pretty self explanatory, I color-corrected the whole video with a little more yellow to give it a south-western flavor. The rotating shoes at the end was done with some chroma keying effects (green screen) and was the first time I ever used that effect. (I just watched some tutorials online to figure out the basics). The music is "Hello Operator" by the White Stripes, and it's only a coincidence that there is currently a Converse commercial using it nowadays. Or maybe they got the idea from me...

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