Monday, March 28, 2011

Offerbug.com

It's been a while since I've updated the blog, but that doesn't mean I haven't been busy - the folks over at PulseTV.com asked me to design and develop their latest deal of the day website - Offerbug.com. I was part of the creative process from the beginning, forming the logo and solidifying a suitable tagline "We take the "bite" out of retail!"

The logo went through several changes, and that cute little bug initially started out as a bee - but it turns out there was already a similar mascot for a different deal of the day site. So I created this hybrid-beetle-thing and selected the color scheme of black and green.

I eventually created a Photoshop mockup of the page layout, playing off the established color scheme and strove for a minimalist site, since there really is not too much going on besides product description. The mockup was then sent to the developers and coders over at PulseTV, and they reproduced the look as faithfully as possible while we collaborated on updates, and necessary graphic work.

Check out the site here http://offerbug.com