747 Productions Logo

It was a bit of a daunting task: I had only been working at my internship for a few weeks when they asked if I could redesign the logo. I admit, I knew that it needed some serious work the first time I saw it, but I never really thought I was gonna do anything with it. Here's the original stacked up against mine:

The most glaring problem of the original logo was that the design couldn't exist anywhere but a white background. If you wanted to slap it on a poster or something, it would have to include an ugly white rectangle behind it to make it stand out. The easiest way to fix this was to put the contents into a shape so that it at least has some kind of unique form.

I wanted to keep the same basic color scheme, since it had to fit with the same website. I messed with the spacing in "747" to make it fit better in the circle, and wanted it to have that cool shiny web 2.0 button look. So I messed with these layer effects: Gradient Fill, Inner Shadow, Inner Glow, and Bevel/Emboss. I left the main text pretty much as is for it's simple elegance (the font is Monotype Corsiva). I gave the whole shape a slight gray to light-gray gradient, and a light blue outline to tie the colors together.