A-Phlatt's Mixtape

While working at 747 Productions for my internship, Andre "A-Phlatt" Russel asked if I would be willing to design him an album cover for his upcoming mixtape - Mr. Feature Vol. I, The Double Disc Edition. I said sure, and came up with three variations before settling on this one. The design process was completed within 3 days.

The original image of A-Phlatt himself was not the best quality photo - colors were bland and the image was pretty blurry. After isolating him from the background, I converted it to a black and white image. I applied a light "Dark Strokes" filter in Photoshop to him, which provides a nice high-contrast smoothness without making it any blurrier. I used a gradient overlay to get that blue-pinkish purple color for A-Phlatt, and created a different gradient for the blues in the background. After looking at Lil Wayne's Carter IV album, we decided to use a fancier font (Snell Roundhand) for A-Phlatt's name to contrast with the grungy and bold type everywhere else (Impact font with some grunge brushes overlaid on top).

The city was created with merging several shapes of city skylines together, and is no city in particular as far as I know. I then added the splatter shapes below and merged the two and added a yellow stroke around everything to really make it pop. Using a few other brushes, I added the greens and yellow-red flourishes all around for a more soulful touch, like it is surrounding A-Phlatt (who looks pretty imposing over the city skyline). Overall I think it encompasses classiness and boldness at the same time. That QMG logo is semi-transparent, and is positioned to be kinda at the heart of the city, without interfering with it. I also created matching promotional flyers for the release - which is coming up on December 17th! Check out "She Betty Boopin'" below. (My flyer is at the beginning and end of the slideshow!) The song is pretty damn catchy...

White Stripes Wallpaper

To commemorate the return of Conan O'Brien and the appearance of Jack White on the new TBS show, I decided to get artsy-fartsy and make a desktop wallpaper. (By the way, if you havent seen the rockabilly performance that Conan and Jack did, look it up - it's pretty cool).

The main idea for the poster came from a poem I've been working on - it's still in the works, but the title is "Jack and Meg". The poem is a descriptive journey through the world that the White Stripes have created and their roles as children wandering and battling with Meg's wooden sticks and Jack's plastic guitar. (It definitely sounds better in the poem). I decided to focus on the ideals of the White Stripes, from the earlier days of Elephant and White Blood Cells, and kind of ignored the more experimental styles of Get Behind Me Satan. The duo themselves went back to their older style for tours promoting Icky Thump, so a few images are from that era as well.

I hunted around for some rolling grassy hills and found a great one with a beaten grass path right in the middle. I colorized it red, and then duplicated the hills with a different layer effect to create some of the highlights in the grass. For the white path, I just cut out that part, made it black and white, and messed with contrast/brightness. I took out some trees I didn't like, and removed the sky - since I would be creating my own. I messed with the Render Clouds filter and placed it over a pure red background and a very light vector starburst shape. I placed a peppermint candy "sun" right in the middle of the starburst, and added some inside and outside glow effects.

The skyline features a few larger than life images of Jack and Meg, and I messed with a few layer effects to get them to look how I wanted. Found a cool picture of an African elephant since they have bigger ears and are overall cooler than Indian elephants (no offense). I messed with positioning and gaussian blur to create a sense of perspective, and had a little Jack White leading the elephants with guitar in hand, like a Pachedermal Pied Piper. I wanted more images of the group, so I took the cover of Elephant, and had them sitting in the tall grass, with Jack looking straight up at the peppermint sun. The lightning effects were added to give it a little more "color" (white isnt a color, but I just wanted more white).

After creating the initial wallpaper, I realized the aspect ratio and sizing was a little off, so I also made a more horizontally-friendly version using the clone tool to "stretch" out the landscape, and added more lightning (below). It was a lot of fun to do, but it makes me miss the White Stripes...obviously love all of Jack's other endeavors, but there's something really special about Jack and Meg together.

Rack Room Shoes :30 Ad (2)

This is another commercial for Rack Room Shoes, and the assignment was the same: create a 30 second commercial using hours of footage by the same guy who directed the other one. This one is pretty self explanatory, I color-corrected the whole video with a little more yellow to give it a south-western flavor. The rotating shoes at the end was done with some chroma keying effects (green screen) and was the first time I ever used that effect. (I just watched some tutorials online to figure out the basics). The music is "Hello Operator" by the White Stripes, and it's only a coincidence that there is currently a Converse commercial using it nowadays. Or maybe they got the idea from me...