Tuesday, September 21, 2010

Silent K Logo

I designed my first logo in my sophomore year of high school. Back then, I didn't even know Photoshop existed - so I naturally used whatever was on the old family Dell. I taught myself how to use Microsoft Picture It! 2000 and was pleasantly surprised years later to see many features integrated into Photoshop.

The idea was to use the logo for my garage band, Critter Jones (no, we weren't any good). I was getting into The White Stripes and punk art, so I was interested in high-contrast minimalistic designs. I wanted to play off the idea of a "critter" and for whatever reason a bunny popped into mind. I grabbed a guitar shape from google, because I still cannot for the life of me draw one freehand. (It's the curves! Screw up one side, and the whole thing is ruined!) I drew the bunny using a pen tool.

I had grand visions of the logo being used on buttons, round stickers, and painted on the bass drum. None of that happened, but I still wound up encircling the design with red - just in case merchandising would actually happen.

I actually thought it would be really cool and punk-rock to put an "x" in the eye to show that the rabbit was dead or a zombie or something. I started messing with the filters and one of them simplified the "x" into a soft circle. I printed out a sheet of paper with several variations in color and shape, and asked for opinions. I don't even think I went with the number one choice, but I picked the one that I use now.

I have been redesigning it on and off for a few years with a few touch ups. I simply call it "the Silent K Bunny". Once in a while there is some descriptive text saying it's a "Silent K Production" or something like that, but I happen to like the mystery of the logo - a textless bunny playing guitar.

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